Dr. Yayuk Sri Rahayu, SE., MM., CMA, a lecturer of Islamic Banking Study Program, Faculty of Economics, UIN Maulana Malik Ibrahim, was a speaker at the International Guest Lecture held by the Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia (USIM) on Wednesday, December 3, 2025. This activity is one of the implementations of the MoU between the two universities and proves that lecturers from the Islamic Banking Study Program are able to achieve international recognition. In this international guest lecture, Dr. Yayuk explained that marketing ethics are the moral principles that guide companies to act honestly, transparently, and fairly in all their marketing activities. These ethics emphasize that marketing practices should be carried out with respect for consumer rights and without causing harm to any party. The principles of marketing ethics consist of honesty, social responsibility, consumer protection, respect for customer privacy, and transparency. Some forms of violations in marketing ethics are false advertising, portraying hurtful stereotypes, misusing customer data, negative advertising toward competitors, and misleading pricing.

In addition to marketing ethics, Dr. Yayuk also explained about corporate social responsibility (CRS) that is a company’s commitment to not only pursue profits, but also to make a positive contribution to society and the environment. CSR reflects the company’s efforts to create a balance between business objectives and social sustainability. Marketing ethics and CSR complement each other in building a company’s reputation. Marketing ethics ensures that marketing activities are carried out appropriately, while CSR demonstrates the company’s concern for social and environmental issues. Together, they help strengthen consumer trust and enhance the company’s image. The Dean of the Faculty of Economics UIN Maulana Malik Ibrahim, Dr. H. Misbahul Munir, LC., M.Ei, greatly appreciated and supported this activity as a form of international recognition in line with the vision and mission of the university and faculty. Meanwhile, Dr. Fani Firmansyah, SE., MM, the Head of the Islamic Banking Study Program, stated that this activity is one of the efforts in preparation for achieving international accreditation and hopes can be held again in the future.